Absolutely. Completely agree. It’s much more sophisticated on the back end that you might think, though. Still, fair point. Tracking and campaign development was mostly American tech companies’ freemium tools, powerful services, and self-serve dashboards. Well, that and alack of flagging advertising transactions paid in foreign currencies through random e-wallets.

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Professor and researcher in news, journalism, and #hashtags. Award-nominated data journalist. Media, communication, and technology.

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