Absolute minimum worst-case scenario number that only counts known/caught Facebook posts (and accounts that weren’t deleted in the rush to shut down) and only includes a small portion of known Instagram posts — they said they’d “get back to committee” regarding the remainder of Instagram reach. Haven’t heard. Twitter, Tumblr, Vine (still going strong back then), Google, blogs/wordpress, Medium, and even Bing were part of op. Creative and SEO. There was also a push to collect email addresses and addresses through multiple online “shopping carts” (these were all over) for enhanced targeting. All helped. This, of course, is essentially good integrated digital campaign work. We also have no idea if this op had a head start with any non-public voter/personal data.

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Professor and researcher in news, journalism, and #hashtags. Award-nominated data journalist. Media, communication, and technology.

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